| Field | Detail |
| Website | https://thaisq.com |
| UK Locations | 11 (FSA-registered, June 2026) (9 London + St Albans + Windsor) |
| Founded | 1996 |
| Cuisine Positioning | Authentic Thai (Thai Select Premium certified by Thailand Ministry of Commerce) |
| Price Point | ££ |
| Avg Hygiene Rating | 4-5/5 (discoverable ratings range from 4 to 5) |
| Target Demographic | Broad appeal - tourists, locals, business clientele, families, couples |
| Key Differentiator | Ingredients flown in daily from Thailand; each restaurant has unique design and menu; no central kitchen system; award-winning authentic Thai hospitality |
| Expansion Trajectory | Growing |
Thai Square is one of the UK's most established Thai restaurant chains, founded in 1996 by Haim Danous, an Iraqi-born British entrepreneur, when the first restaurant opened on The Strand in central London. The group now operates 11 locations across the UK: nine in London (Trafalgar Square, Bayswater, Covent Garden, Islington, Mansion House, Minories, Putney Bridge, South Kensington, and The Strand) plus two outside the capital in St Albans and Windsor. The company continues to expand, with its Bayswater location opening in June 2025 as the 11th site.
The chain positions itself as an authentic Thai dining experience, distinguishing itself from fusion or pan-Asian concepts. All restaurants use authentic Thai ingredients hand-selected and flown in directly from Thailand daily, and the group has been awarded Thai Select Premium certification by the Ministry of Commerce Thailand - a seal of approval granted to Thai restaurants overseas that serve authentic Thai food using Thai products. Each location features its own unique design blending classic European architecture with Thai artefacts, and menus are tailored to each site rather than using a centralised kitchen system. The chain has accumulated numerous awards including World Luxury Restaurant Awards (Best Thai Cuisine in Europe 2023-2024), British Restaurant Awards (Best Restaurant Chain, Best International Cuisine), and Luxury Lifestyle Awards (Top 100 Restaurants of the World 2023-2024). Starters typically range from £8-£13 and mains from £15-£28, placing it in the mid-range price bracket.
- https://thaisq.com/about-us/
- https://thaisq.com/restaurants/
- https://thaisq.com/menu/
- https://thaisq.com/contact-us/
- https://ratings.food.gov.uk/business/425537 (Covent Garden - rating 4/5, Sep 2022)
- https://ratings.food.gov.uk/business/417372 (Islington - rating 4/5, Mar 2024)
- https://ratings.food.gov.uk/business/1571705 (Putney Bridge - rating 5/5, Aug 2025)
- https://ratings.food.gov.uk/business/295224 (Minories - inspected Jan 2026)
- https://ratings.food.gov.uk/business/1828597 (Bayswater - inspected Jun 2025)
- https://www.foodscores.co.uk/establishments/thai-square-london (Covent Garden)
- https://www.foodscores.co.uk/establishments/thai-square-london-3 (Islington)
- https://www.dineoutmagazine.co.uk/story.php?s=2025-05-27-thai-square-to-open-in-bayswater
- https://www.foodserviceequipmentjournal.com/thai-square-to-open-11th-location-in-londons-bayswater/
- https://luxurylifestyleawards.com/experience/haim-danous-thai-square-top-100-restaurants-world-2023
- https://www.mca-insight.com/interviews/thai-square-to-launch-thai-pizza-spin-off-concept/705218.article
- https://www.markbibbyjackson.co.uk/2014/08/on-the-table-thai-square/
- https://rocketreach.co/thai-square-restaurant-group-profile_b5e36318f42e6d9f
- https://www.renowned.co.uk/case-studies/thai-square/
← All Chain Profiles